![]() Much in the same way Jaws promotions swept the nation, Spielberg and Paramount were able to do the same with Raiders despite the director having botched his latest film, 1941. Throw in a franchise linchpin like Harrison Ford, a gifted writer like Lawrence Kasden (Empire Strikes Back), and a pioneering composer like John Williams, and fans couldn’t see how it could possibly fail. George Lucas had sculpted the most popular movie of the 70’s, Star Wars, and American Graffiti was likely a classic-in-waiting itself. Steven Spielberg had created the summer blockbuster and followed it up with sci-fi classic Close Encounters of the Third Kind. This was the dream team of the generation. Throw the director from Jaws and the director from Star Wars together, with a lead from the latter movie, and you’re bound to attract massive buzz. ![]() Not much has to be said to explain this one. Pair that with the creative forces and talent on-screen, and the new technology that was put on display, and we’ve compiled our imperfect but wide-ranged formula. Whether advertising on commercials or print, on cereals or social media, the promotional factor was crucial for this list. But what we have done is looked at the stories of each period, the tales of the people that experienced such a raucous, and how extensively the film was marketed. No one can Doc Brown themselves back to compare the anticipation of Jaws to that of The Last Jedi. In compiling such a ranking, there’s bound to be flaws. And whether those movies crumbled under such pressures or rose to seemingly insurmountable expectation, the sheer hype is all this list cares about. They want their superheroes, their Jedi, and God forbid, their Minions.īut only a handful of times in cinema have we witnessed films whose hype has captured the ethos of an entire generation or catered one of its highest peaks of fandom. 2017 is filled to the brim with films casual moviegoers are clamoring for.
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